Portfolio — V1 Repositioning Draft
MO. GHOUTH
ALDINBRGH
Brand & Creative Direction
Dubai, UAE
Selected Work
Six flagship engagements spanning corporate brand systems, national exhibitions and large-scale environmental branding.
01 links to the full case study below — 02–06 will receive the same treatment in a later phase.
Case Study — 01
DEWA Corporate Brand
Long-term brand stewardship for the Dubai Electricity & Water Authority — master guideline development, creative direction and implementation across a wide range of corporate and public-facing touchpoints, in collaboration with internal teams and external agencies.
Act 01 — Concept
Creative Direction
[CONTENT TO BE CONFIRMED — initial creative direction and key visual rationale behind the corporate brand.]
Act 02 — System
Brand Guidelines
Identity rules, typography, colour and templates governing consistent use of the brand across departments and applications.
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Act 03 — Scale
Large-Format Implementation
[CONTENT TO BE CONFIRMED — venue, vehicle fleet, signage and environmental applications at scale.]
Act 04 — Real-World Execution
In the Field
[MEDIA PLACEHOLDER — installed environments and produced applications, photographed in situ.]
Additional Selected Work
Smaller-scale and independent projects, presented at reduced visual weight.
About
A brand and creative director with 15+ years building corporate identity systems, national exhibitions and environmental brand experiences across the UAE — including long-term stewardship of a major public utility’s corporate brand. The practice sits at the intersection of brand systems and physical execution: guidelines built to hold up across a pavilion, a solar park, a trade-show floor and a stakeholder deck alike.
[CONTENT TO BE CONFIRMED — deeper career trajectory and personal background, to be expanded in a later phase.]
- Location
- Dubai, UAE
- Current Focus
- Corporate branding, public utility sector
- Targeting
- Senior creative roles, Germany & Europe
Capabilities
Creative Direction
Setting and holding a creative vision across teams, agencies and touchpoints.
Brand Ownership & Stewardship
Long-term custodianship of a brand as it grows and is applied by others.
Brand Systems & Identity
Building guideline systems designed for consistent, scalable application.
Visual Identity Development
Hands-on design craft, from key visual through to finished application.
Large-Scale Implementation
Delivering identity across signage, environments and physical formats.
Experiential & Environmental Branding
Exhibitions, pavilions and spatial environments as brand touchpoints.
Agency & Team Leadership
Directing internal teams and external partners toward one outcome.
Stakeholder Collaboration
Working within senior, multi-stakeholder organisational environments.
Production Oversight
Overseeing implementation from approved design through to production.
Design Craft
A hands-on foundation that senior direction continues to draw on.